Flex Articles

With the world wide web becoming more and more saturated, getting noticed as a blogger takes more than just posting your content online. With millions of blog posts being written every day, the most effective bloggers need to use intelligent strategies that stand out against the noise – and resonate with their readers. Understanding the Attention Economy Attention is the new currency of the modern internet. Each click, share and comment is an engagement that equals impact, opportunities and potential income. But that focus has become ever more fleeting, with readers skimming through stories and shooting from platform to platform. This is the fact that business bloggers are required for to view the content writing process through a strategic lens and real world value adding lens. Great attention-grabbing blogs either solve something for the readers, or entertain them in a way that they’ll remember perfectly, or give them a qualified unique way to look at the world or topic they’ve been ...

The digital marketing ecosystem in the United States has changed profoundly over the last ten years, shifting from marketing support to a business’ strategic center. As U.S. consumers spend more than seven hours a day on digital devices, companies are directing more of their marketing dollars to advertising in digital media and rolling out increasingly high-tech ad campaigns that have been coming to life where consumers congregate most often: on the Internet. The State of the Art of Digital Marketing Digital advertising spending in the United States has soared to well over $200 billion a year. That recast reflects a more fundamental change in consumer behavior, as more Americans use smartphones, tablets and computers for entertainment, shopping and socializing. Everywhere we look social networks such as Facebook, Instagram and TikTok, as well as professional platforms like LinkedIn serve as more and more widely-used marketing instruments, and search engines themselves remain at the to...